HEAR THEIR JOURNEY.

Unearthing the emotional burden of living with primary biliary cholangitis (PBC).

PBC is a progressive, rare liver disease, characterized often by debilitating symptoms such as itch, fatigue or depression that can significantly affect daily life. The impact of these symptoms is often unseen and rarely spoken about. For many, the emotional and physical burden of PBC remains invisible in everyday conversations.

All the Feelings with PBC aims to change that.

All the Feelings with PBC aims to change that.

All the Feelings with PBC seeks to amplify the stories of people affected. Through art, film and fashion, we are translating what is left unsaid, left unseen. Art is emotive, and for people living with PBC the emotional burden is real. By providing a platform to show lived experiences in different formats, a spotlight is shown on the invisible aspects of the disease. Art also connects, and here we seek to connect unique stories with others who are living with PBC, their loved ones and healthcare professionals.

ART

Art can tell powerful stories. Berlin-based artist, Nour Khwies, translates the experiences of people living with PBC into paintings, vividly portraying the daily challenges of living with PBC and amplifying their emotions. Each piece of art is unique to the person, highlighting the difficulties they face that may not always be visible.

Hover over the paintings to find out more. Click to view the paintings in full.

Tap the icons to find out more.

Angela (Scotland)

“You want more people around you to know what you’re going through. That’s what was really, really helpful to me.”

Angela (Scotland)
Invisible

“PBC is one of these invisible diseases that people have to deal with. It can be difficult sometimes to diagnose, and so it can be years before people actually get the diagnosis.”

- Carrie Frenette, Executive Director, Global Medical Affairs, Gilead Sciences

Invisible
Diley (Germany)

“This is a chronic liver disease that is unfortunately invisible to the outside world. So, you don’t see it at first glance.”

Dilek (Germany)
L.Marie (United States)

"It’s frightening to get a new diagnosis, but it’s even more frightening to be left alone. To be in the room with other people with PBC gave me a different perspective.”

L.Marie (United States)
Joana (Portugal)

“Having PBC is not who I am. I have the disease. I have to live with the disease, but I am also other things.”

Joana (Portugal)
Sheldon (Canada)

“I would describe PBC as a very frustrating disease. My emotions ran up and down. But I want to tell people there is a chance, there is hope.”

Sheldon (Canada)
Sheldon (Canada)

“Little by little, I learned to live with PBC — but not to be imprisoned by it.”

Elena (Spain)
Ottavia (Italy)

“I have always felt like the sea. Today I no longer perceive the illness as a limitation, but as an element of my life. And like the sea, there are moments of storm and moments of calm, but everything is part of it, including the illness.”

Ottavia (Italy)
ATFwithPBC Image

“PBC is not an emergency case, or a temporary situation. The person lives with it, and living with it means you have to deal with it throughout your life. You have to find your own way in your inner self to get over that, to live life.

“I had a lot of feelings [listening to everyone’s personal stories]; it’s really emotional. I could feel how they were trying to give more but their bodies would not help them along. You can’t see it from the outside, it’s really so much work inside their inner world. From outside they try to do their best to be normal, to be effective, which is not easy. I really respect that a lot.” - Nour Khwies

PBC Quote Image

FASHION

During New York Fashion Week 2025, fashion designer Mondo Guerra brought to life the emotional and physical experiences of those living with PBC by designing wearable art pieces and showcasing them on the catwalk to advocates, healthcare professionals and those with an interest in fashion. The wearable art pieces were inspired following interviews with people in the U.S. living with this progressive, rare liver disease, and bring to life their story and experiences.

Carrington Self Love
Carrington
Self-love
Jenny Sun
Jenny
Sun
Naveen Passion
Naveen
Passion
Sheldon Fashion
Sheldon
Fashion

FILM

Through the lens of director Jay Weneta, two documentary short films explore what it means to live with PBC. In the first film, called UNSEEN, Joana, who lives with PBC, shares the impact the condition and the debilitating symptoms she experiences has on her everyday life, highlighting the physical and emotional challenges that often go unnoticed. Its companion film, SEEN, offers a hopeful follow-up, celebrating resilience, connection and the importance of being understood by those around us. Together, the films provide an impactful perspective on the realities of living with PBC.

Click below to watch the videos.

UNSEEN

SEEN

POETRY

Poetry, at its heart, is about detail and reflection, capturing the depth of complex human experiences through words. New York-based writer and poet Zoe Branch actively listened to people living with PBC, transforming their personal experiences into unique poems. Each piece reflects a journey with PBC, from caregiving to the uncertainty of diagnosis and the hope and resilience that can live beyond it.

Explore each poem below.

For Maria (Canada)

Maria’s poem explores the fear and isolation that came with her PBC diagnosis, and the hope found through a life-saving liver transplant.

For Joana (Portugal)

Joana’s poem reflects the uncertainty of PBC symptoms and the power of community and connection in her journey.

For Cecilia (United States)

Cecilia’s poem reflects the long journey to a PBC diagnosis and feeling unseen, transforming that experience into advocacy and a hopeful future for others.

For Anne (Norway)

Anne's poem explores adapting to life with PBC, finding peace and strength through acceptance, self-care and community.

For Suzanne (United Kingdom)

Suzanne’s poem explores the profound impact of her PBC symptoms and the grief of losing her former self, while finding hope and beauty in a new way of living.

For Danielle (United States)

Danielle’s poem explores her journey from diagnosis to acceptance, showing how the support she received shaped the way she cares for others in her work.

For Carol (United States)

Carol’s poem captures a decades-long PBC journey, from the fear of losing precious moments to transplant recovery and the strength found through community.

For Gema (Spain)

Gema’s poem captures the uncertainty of life with PBC, showing how mindfulness, positivity and shared support can bring hope through uncertainty.

For Robert (Scotland)

Robert’s poem explores the role of care and connection in PBC, showing how support as a caregiver can bring strength through uncertainty and change.

For Elena (Spain)

Elena’s poem explores the quiet resilience of navigating a dark time living with PBC, trusting that light and healing remain possible even in those dark moments.

Poem grid
All the feelings with PBC
ABOUT THE CAMPAIGN

Launched at a healthcare conference in 2025, All the Feelings with PBC is a campaign to elevate the lived experiences of people with PBC. Often, the emotional burden and symptoms of PBC, including chronic itch and fatigue, are under-recognized in the healthcare setting.

This art-driven awareness initiative was developed by Gilead, in partnership with PBC community ambassadors, to encourage more open and honest conversations between healthcare professionals and people living with PBC, as well as loved ones.

IN COLLABORATION WITH

All the Feelings with PBC
All the Feelings with PBC
All the Feelings with PBC
All the Feelings with PBC
All the Feelings with PBC
All the Feelings with PBC
All the Feelings with PBC
All the Feelings with PBC

PODCAST

Primary Biliary Chronicles podcast cover

Primary Biliary Chronicles

In this podcast, we explore the journey to diagnosis with someone who has been living with primary biliary cholangitis (PBC), alongside a healthcare professional’s perspective, both combining to offer a hopeful view of life with PBC.

We discuss their lived experience, from first symptoms and diagnosis to ongoing treatment and management, along with perspectives from a healthcare professional regarding atypical presentations of PBC, real-world adherence challenges and what the future may hold for PBC care. Whether you are a person living with PBC, caregiver, or healthcare professional, we hope this podcast will provide insight into the day-to-day experience of living with PBC and be a space where you feel understood.